Welcome to Barstool Sports, a digital-age company that is a force in American culture. The headquarters resembles a frat house, and the boss' office is a mess. "The worst," said Barstool's president Dave Portnoy, a reigning king of content and controversy. Portnoy says he doesn't like a fight, and won't "go out of my way" for one, "but if you are going to pick a fight with me, I will do anything I can to ruin you." What was once a free weekly newspaper of gambling tips founded out of his mom's