As domestic spending falters, Chinese consumer brands are eyeing global markets, but tariffs and cultural barriers could get in their way. When Leo Li Minguang walked into a Zara store for the first time in Japan in 2005, the 32-year-old treasurer at a construction firm was entranced. Bright lights, thumping dance music and racks of boldly patterned women’s clothes adorned the space. It felt like a fashion show - nothing like the drab department stores he was used to. “I saw a business