NEW YORK : Short-sellers in Trump Media & Technology Group are feeling the heat from the recent rally in the company's stock and the higher cost of borrowing its shares, analytics firm S3 Partners said. Shares of the company, which operates former President Donald Trump's social media firm Truth Social, jumped nearly 7 per cent on Tuesday. Shares have risen for five straight days, though they are down nearly 30 per cent since it began trading on March 26 at $70.90. That advance has hit the