The initiative aims to showcase the country’s cultural diversity, the organizers say A nationwide contest for music videos in the languages of Russia’s ethnic groups is being launched to give regional performers a broader platform while helping to promote and preserve the country’s cultural heritage.  The ‘Strana zvuchit’ (The Country Sounds) contest is being organized by RU.TV music channel, part of the Russian Media Group. It will kick off on July 1 as part of the Year of Unity of the Peoples