Oysho, the Zara-owner’s women’s sportswear label, is growing across Europe with its free workout classes and value-led, fashion-focused offering. Oysho has reinvented itself from a lingerie brand into a stylish, technical activewear label offering premium-quality products at accessible prices. The brand’s community-focused strategy — free workouts, fitness ambassador partnerships and grassroots engagement — drives loyalty and awareness across key markets. Backed by Inditex’s scale, Oysho is