Sexless, snug and still here: the secrets of Birkenstock’s enduring success

Orientul Mijlociu

On a tour of Birkenstock factories in Germany, we delve into fashion’s greatest paradox – the shoe that wows with a focus on function On a tour of Birkenstock factories in Germany, we delve into fashion’s greatest paradox – the shoe that wows with a focus on function When two brothers called Johannes and Johann Adam Birkenstock began making shoes in a tiny hamlet near Frankfurt in the 1770s, they could never have imagined what they were starting. History doesn’t record much about the first

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