May 6 : Snap said on Wednesday its first-quarter advertising revenue was impacted by the conflict in the Middle East and slowing growth in North America, sending its shares 7 per cent lower in extended trading. The Snapchat parent also announced an end to a $400 million deal with AI startup Perplexity. The deal, aimed at offering answers to users' questions within the Snapchat app, was unveiled in November. Advertising revenue rose 3 per cent to $1.24 billion in the quarter, driven by direct

Tag-uri: Advertising