This story is published in partnership with  The Trace , a nonprofit newsroom covering gun violence. Subscribe to its  newsletters .  In August 2016, exciting news about an unprecedented partnership between the gun industry’s trade group and the country’s leading suicide prevention organization popped up on social media. The collaboration, the posts said, aimed to “reduce the annual suicide rate 20 percent by 2025.” The “bold goal,” as it was called by the American Foundation for Suicide