Taylor Swift files to trademark voice and image after AI concerns
Statele Unite
Taylor Swift has applied to trademark her voice and appearance in an apparent attempt to protect herself from artificial intelligence impersonations. The pop superstar has lodged three trademark applications in the US - one using a photo of herself on stage during her Eras Tour, and the other two being audio clips of her introducing herself while promoting her last album. AI-generated versions of Swift have cropped up in various ways in recent years - from explicit images to a fake election ad
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