First came tokenmaxxing. Now comes efficiency-maxxing. Silicon Valley has been encouraging workers to use AI , including through gamified internal leaderboards that measure how many tokens — the units of data processed by AI — they use. For some, playtime is over. The tech world is having a big debate about whether tokenmaxxing, the idea of using lots of AI tokens to boost productivity , has gotten out of control. It has also got executives wondering when the return on investment will start to