Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, which also makes Doritos, Cap’n Crunch cereal, Funyuns, and Mountain Dew, announced in April that it would accelerate a planned shift to using natural colors in its foods and beverages. Around 40% of its U.S. products now contain synthetic dyes, according to the company. But just as it took decades for artificial colors to

Tag-uri: Pepsi