According to the BBC , Nvidia has unveiled a new chip for personal computers, pushing into the consumer market for AI-integrated devices. CEO Jensen Huang presented the “RTX Spark” on Monday during his keynote ahead of the opening of the Computex trade show in Taipei. He described the chip as the “reinvention of the computer.” In parallel, the US tightened export rules on Sunday for Nvidia’s most advanced chips to Chinese companies. Nvidia Challenges Established Players in the PC Market