Singapore’s F&B crunch pushes some brands overseas, but proving themselves at home still matters

Taiwan

Local operators said Singapore may be a brutal market, but it is still the best proving ground for those looking to build a successful business in the food and beverage industry. When Sarnies first opened on Telok Ayer Street in 2011, Singapore's cafe scene was just starting to bloom. More multinational companies and financial heavyweights were expanding or setting up their Asian headquarters in the financial hub, recruiting top talent from around the world to work out of Singapore's Central