BERN, Switzerland — The first thing that hits you at the World Cheese Awards is the smell. As the 37th edition — part competition, part a celebration of cheese — kicked off in Switzerland  on Thursday, some visitors might wish the offerings had more holes. With descriptions of odors including “stinky socks” and “sick dog,” it’s clearly a festival — and a challenge — for the nose as much as mouths, fingers and eyes. Welcome to sensory overload. Connoisseurs, culinary experts and curious