McDonald’s, Wagamama and others scale back plant-based choices in the UK in favour of ‘high-margin’ meat-led dishes McDonald’s, Wagamama and others scale back plant-based choices in the UK in favour of ‘high-margin’ meat-led dishes I n 2021, vegetarianism and veganism were booming and menus reflected it. Restaurants and fast-food chains rapidly expanded their meat-free offerings, racing to meet growing demand from diners. McDonald’s launched its first plant-based burger , joining a wave of