Ferrero North America is planning to spend more than $100 million on marketing campaigns tied to the Super Bowl and World Cup next year. The sports push comes as the confectioner's parent company drives further into the United States through acquisitions and investments in domestic production. Ferrero, which was founded in Italy but is now based in Luxembourg, entered North America nearly a half century ago, but the company only really started investing in the market over the past decade. In

Tag-uri: Italia