Commentary: Instead of a soft power coup, the World Cup could be an ‘own goal’ for Donald Trump
Sport
The 2026 World Cup seems to be an opportunity lost from a sports diplomacy and soft power perspective, says this academic. BRISBANE: For football fans, the FIFA World Cup is so much more than sport. Every four years, it presents a unifying moment - bringing people together across the divides of language, culture and geography in a shared passion for the game. For hosting nations, the World Cup is often a soft power supercharger. Watched by billions of people around the globe, it is a prime
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