To be fair to Sir Jim Ratcliffe, he is not one of those owners who tries to sweet-talk the supporters. No currying favours with the fans or cuddling up to the common people for the billionaire who has binned subsidised staff meals at Manchester United. “I got a lot of flak for the free lunches but no-one has ever given me a free lunch,” says generous Jim. Perhaps not. But targeting office workers enjoying a crumb of a perk while owners have creamed off hundreds of millions of pounds in