Tether’s Bid For Juventus Moves Beyond Branding

Sport

Cryptocurrency is making moves into professional sports, but the feeling isn’t always mutual. The most recent example is Tether, the issuer of the world’s largest stablecoin (USDT), which made an unprecedented multi-billion-dollar all-cash bid to acquire control of the renowned Italian football club Juventus FC. “For me, Juventus has always been part of my life,” said Paolo Ardoino, CEO of Tether. “I grew up with this team. As a boy, I learned what commitment, resilience, and responsibility

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