AI doesn’t see the internet the same way human shoppers do, meaning retailers need to adapt as more consumers turn to AI to find products or even make purchases. Businesses from Walmart to luxury fashion labels are reconsidering everything from their web design to online advertising as they try to catch the eye of AI and not just humans. Many fashion e-commerce sites contain elements that can trip up the AI agents that tech giants hope shoppers will increasingly use to make purchases. While

Tag-uri: Advertising