How a Franchise About Magicians Became a Surprise Smash Hit
Business
It’s one of those ideas that, once you hear it, you can’t believe it hasn’t been done a million times: A group of magicians use their tricks to pull off epic heists, transferring large sums from giant corporations back into the hands of the people. Or, as producer Bobby Cohen pitched the idea before the film was made: “Magic Robin Hood with a nice dollop of Ocean’s Eleven .” That’s the principle behind Now You See Me , the 2013 movie starring Jesse Eisenberg , Woody Harrelson , Isla Fisher, and
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