US holiday online sales growth to slow on economic uncertainty, Adobe Analytics projects

Business

U.S. holiday online sales are expected to grow at a slower pace this year, according to projections by data firm Adobe Analytics released on Monday, as macroeconomic uncertainty continues to pressure consumer spending. Adobe expects U.S. online sales to rise 5.3 per cent to $253.4 billion between November 1 and December 31, this year, compared with an 8.7 per cent rise last year. Cyber Monday, a major online shopping event that takes place on the Monday after Thanksgiving, is expected to be the

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