Dave Dama launched his first Amazon brand in 2010, when e-commerce entrepreneurs were just starting to figure out the platform. "The competition and saturation weren't there," he told Business Insider. "You could really launch products in any category and see some success if you had an understanding of the platform, without ads, because the secret wasn't out yet." The e-commerce veteran admits that selling on Amazon in 2025 is more complex and expensive, but he still believes it's the best