Unscrupulous foreign firms are using AI-generated images and false back stories to pose as family-run UK businesses to lure in shoppers. Customers say they feel "completely ripped off" after believing they were buying from independent boutiques in England but were delivered cheap clothes and jewellery, mass-shipped from warehouses in east Asia. Among the websites is C'est La Vie, a shop purporting to be run by couple Eileen and Patrick for 29 years and based in Birmingham's historic Jewellery