Prada Days of Summer 2026 “Urban Beaches” | Liu Wen

Media/Social media

Liu Wen moves through moments of light, calm purity and contradictory landscapes that are distinctly Prada. Distinctive Prada eyewear frames impossible visions of summer through ever-shifting perspectives. Within the Prada Days of Summer 2026 campaign, instinctive collisions of attitude and impossible contrasts redefine familiar realities, where beaches appear suspended in air against shifting landscapes. Creative Directors: Miuccia Prada and Raf Simons Campaign Creative Direction: Ferdinando