The Indian messaging app that wants to take on WhatsApp
Media/Social media
Can an Indian-made messaging app compete with the behemoth that is WhatsApp? Over the past couple of weeks, Arattai, developed by Indian tech company Zoho, has become a viral sensation in the country. The company says it saw seven million downloads in "seven days last week", without specifying the dates. According to market intelligence firm Sensor Tower, Arattai's downloads were less than 10,000 in August. Arattai, which means banter in the Tamil language, had a soft launch in 2021, but not
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