Allowing more vape adverts could encourage smokers to switch, says the boss of one of the world's largest tobacco and vaping manufacturers. Asli Ertonguc is managing director of the UK and Irish operations of British American Tobacco (BAT), a 123-year-old company that counts Rothmans, Dunhill and Lucky Strike cigarettes among its notable brands. Traditional cigarette sales are shrinking as smokers increasingly switch to vapes and nicotine pouches which are perceived as less harmful, but the UK