A new WeChat feature will allow users to send gifts. Will it be well-received?
Maria Sandu
The “Send Gift” function will enable users to “show appreciation” for loved ones by buying and sending gifts capped at 10,000 yuan (US$1,375). SINGAPORE: Festive gift-giving is getting a digital transformation in China and becoming the new battleground for Chinese social media apps as e-commerce competition heats up. Tencent’s WeChat has been testing out a new feature allowing users to browse, buy and send presents to friends and relatives, while Douyin, the Chinese version of TikTok, rolled
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