Rounding out the Top 5 brands for the 2025 survey are ABC, Prime Video, CBS and Fox Netflix has topped the Strategic Counsel’s “Must Keep TV” list for the sixth year in a row as the leading television brand in the U.S. for 2025. Following closely behind is ABC hanging onto the 2nd place spot for the sixth consecutive year, followed by Prime Video, CBS and Fox. Rounding out the Top 10 are NBC, which moves up one spot to sixth place; Hulu; Disney+; Paramount+, which enters the Top 10 for the