Vogue’s Controversial AI Model Sparks Backlash On Beauty Standards | This Morning

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Where Vogue goes - the world follows. And in its long history of firsts - this month's edition features the magazine's first AI model. It’s sparked a huge debate about whether AI models fuel further unrealistic beauty expectations or whether it’s a step forward for the industry. Ashley James and the makers of the Vogue AI model discuss if it's a leap forward for fashion, or a dangerous step backwards for body positivity. Broadcast on 30/07/2025 Subscribe to This Morning for more exclusive