Romania’s media market reached an estimated net value of €838 million in 2025, up 5.4% compared to the previous year, according to Media Fact Book 2026, an annual report by Initiative. For 2026, forecasts indicate a stable market evolution, against an economic and political backdrop that continues to encourage caution among advertisers. At a time when artificial intelligence, audience fragmentation and evolving consumer behaviors are fundamentally reshaping the media ecosystem, this year’s