‘A $400,000 Bet’: How a Marketing Exec Brought Michael Jackson and Michael Jordan Together

Educatie

Bringing together the two most famous people in their respective fields is no small feat, as music-industry marketing executive Dan Beck recalls in his new memoir, “You’ve Got Michael”: Living Through HIStory . In an exclusive excerpt from the book, Beck recalls how he paired Michael Jackson , the King of Pop, with Michael Jordan , the King of Basketball, for Jackson’s “Jam” video. The song appeared on Jackson’s eighth studio album, Dangerous (1992), and was the fourth single to be released —

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