UAE -based fitness chain GymNation is causing quite a stir across London after launching a bold advertising blitz this week, tempting locals with the chance to "escape" to Dubai for a self-defence retreat . The concept behind offering Brits complimentary spots on the retreat represents a novel "solution" aimed at rebuilding Londoners' street confidence during what GymNation CMO Rory McEntee describes as a phone theft crisis gripping the UK's capital. Massive billboards have emerged in Hackney

Tag-uri: Advertising