Google VP warns that two types of AI startups may not survive
Maria Simulescu
Loading the player… The generative AI boom minted a startup a minute. But as the dust starts to settle, two once-hot business models are looking more like cautionary tales: LLM wrappers and AI aggregators. Darren Mowry, who leads Google’s global startup organization across Cloud, DeepMind, and Alphabet, says startups with these hooks have their “check engine light” on. LLM wrappers are essentially startups that wrap existing large language models, like Claude, GPT, or Gemini, with a product or
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