Nike’s first Indian design collaboration nods to a 5,000-year-old tie-dyeing technique
Maria Simulescu
CNN — Nike has launched its first ever collaboration with an Indian fashion label, unveiling a range of patterned sportswear inspired by the country’s ancient tie-dying techniques. Created alongside Delhi-based brand NorBlack NorWhite, the colorful footwear and apparel collection “invites women into sport” while celebrating “Indian culture and craftsmanship,” according to a Nike press release. The brands’ new campaign, unveiled this week, features Indian cricketers Jemimah Rodrigues and
din zilele anterioare