Once dismissed, now desired – the shifting perceptions in Singapore towards Chinese consumer brands

Tehnologie

In the past, Chinese brands were often passed over by consumers who viewed them as cheap and of poor quality. Today, they’re increasingly gaining favour, in particular, with younger consumers for being innovative, aesthetically pleasing and value for money. For most of her adult life, Ms Shelly Chan, 41, steered clear of Chinese-made electronics. Growing up, her parents had been wary of “Made in China” goods after experiencing a string of unreliable household appliances that did not last. “So

din zilele anterioare