RisingJoy has launched RJOY , a direct-to-consumer microdrama streaming service, initially available to audiences in the U.S. and Japan via TikTok Minis, the in-app feature that enables access to vertical content. The launch was revealed by Cassandra Yang, CEO and co-founder of the Singapore-based company, at the APOS conference in Bali. “RJOY is the natural next step for RisingJoy,” Yang said. “In just a short time since our launch, we have curated some of the world’s best microdrama content