Grieving parents awaited Mark Zuckerberg's arrival at a courthouse in downtown Los Angeles for what is being called the social media industry's "big tobacco moment". "I'm comforted by the fact he's here alone, with only his lawyers and a jury. He's without his lobbyists or his PR machine," says Lori Schott, whose 18-year-old daughter Annalee had a social media addiction and died by suicide in 2020. "If we would have been here in this court 10 years earlier she would have still been alive," she