Social media has stopped churning out megastars, and it's remaking the creator economy
Media
Sorry, but you're not going to be the next MrBeast . In fact, YouTube's top creator might be part of a dying breed of megastars. As algorithms on TikTok and Instagram become more personalized, everyone's For You page is tailored to them. That means creators aren't appearing to new audiences as often, which is hurting their chances of becoming universally recognized celebrities. It's the "hardest it's ever been to break through the noise and become a big macro creator," Reed Duchscher , MrBeast'
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