Beauty shops: Innovative NYC retailers are creating destinations for visitors and investment
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To compete in this economy, shops have to pop. From Printemps at One Wall Street and Prada on Fifth Avenue to Pop Mart in the Oculus and virtual reality at Meta’s Fifth Avenue outpost — retailers are luring crowds with festive atmospheres that add energy to the streets. But to make a big impression, you’ve got to have a front-and-center space. “Almost every high street has had an unbelievable year,” said Joe Hudson of CBRE. Jared Epstein of Aurora Capital Associates — whose company owns retail
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