AI is a legitimate tech innovation with real potential. It simply needs time to find the right application, says this marketing specialist. ADELAIDE, Australia: In recent years, artificial intelligence (AI) has taken centre stage across various industries. From AI-generated art to chatbots in customer service , every sector is seemingly poised for disruption. It’s not just in your news feed every day – venture capital is pouring in, while CEOs are eager to declare their companies “AI-first” .