TikTok advertisers stay put after US appeals court upholds law forcing sale

Media/ Social Media

NEW YORK :TikTok advertisers were in no rush to shift their marketing budgets after a U.S. appeals court upheld a law on Friday requiring a divestment or ban of the popular Chinese-owned short video app, citing TikTok's continued survival despite years of threats. Chinese tech firm ByteDance must sell TikTok's U.S. assets by Jan. 19 or the app that is used by 170 million Americans will face an unprecedented ban that jeopardizes billions in ad revenue. TikTok and ByteDance had argued that the