From the runway to the wild: Celebrities are already stepping out in clothes designers want you to wear next spring

Mihaela Chircă

The Spring-Summer 2026 collections, shown across the main fashion capitals of New York, London, Milan and Paris during September and October, marked a season of significant change as a number of high-profile designers made their debuts at big brands. While many of those designs are not yet available for general purchase or widespread red-carpet wear, they’ve already been spotted in the wild — worn by an exclusive few. Getting their clothes on famous individuals is important for brands. “In some