Fashion moves fast. Styles change overnight . What’s popular one month can feel old the next. In all that chaos, one thing needs to stay steady — the brand. A strong fashion brand sticks in people’s minds. It has a look, a mood, and a voice that feels consistent. But keeping that identity solid isn’t easy. One design change or production delay can throw the whole thing off. That’s why it’s so important to bring design and production teams closer together. Why Creative Ideas Don’t Always Match