Driven in part by social media influencers, men are investing in their appearance as women long have, says an academic. ALBERTA, Canada: Just weeks after the premiere of popular gay hockey romance series Heated Rivalry, star Hudson Williams’ extensive skincare routine has gone viral. In a now-viral video for The Cut, the 24-year-old walks viewers through his “five-step Korean beauty routine”. His multi-step regimen includes a close shave, a cleanse, pore-minimising treatments, a “super-glowing”