This as-told-to essay is based on a conversation with Mindaugas Petrutis, a 43-year-old content creator and consultant based in Dublin. His former employment and identity have been confirmed by Business Insider. The following has been edited for length and clarity. I'm a free agent. I do content creation, build products with AI for people in fashion and music, and do some consulting for startups on influencer marketing. I discovered Lovable around August 2024, when they were still in the very