‘The Devil Wears Prada 2’ marketing mania turns popcorn and Diet Coke into haute couture

Fashion

Collaborations? For a movie premiere? Groundbreaking. The highly anticipated sequel to the beloved movie “The Devil Wears Prada” releases in theaters today, May 1, and fans can’t get enough. To celebrate, a wide range of food brands, restaurants, movie theaters and so on have released collabs or movie-inspired products. Gird your loins. If you’re thinking of passing over these limited-edition partnerships, “don’t be ridiculous. Everybody wants this,” as Miranda Priestly (Meryl Streep) said.