Non-alcoholic beer is perceived as an active and responsible choice, suited to social settings and situations involving personal safety. Social events are the primary consumption context for one in two non-alcoholic beer drinkers, especially among women (58%) and individuals aged 35-44 (59%), who prefer to avoid alcohol without giving up the social ritual of beer. Driving is the second major context, cited by 42% of consumers, with non-alcoholic beer being predominantly chosen by men (54%) and