What's that smell? It could be a TikTok influencer who’s doused himself in the scent he’s pitching. Corporations and influencers alike are capitalizing on a post-pandemic boom in fragrances in the US, particularly among men. Rainier Harris reports. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news &