We went to Starbucks' first investor day in 3 years, toured its new café model, and saw its comeback plan in action
Mihaela Măncilă
We were there Thursday morning when Starbucks' CEO , Brian Niccol, walked onstage at The Glasshouse in New York City , declared, "Our plan is working," and unveiled the next phase of his effort to engineer a comeback for the coffee giant. Niccol, a turnaround champion known for his successful comeback campaign at Chipotle , received a round of applause from the investor audience while Panic! At the Disco's "High Hopes" played in the background. The " Back to Starbucks " initiative, launched
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